Potrero Hill, San Francisco

Dogster was recently highlighted in a Business 2.0 article for it’s Agility and Creativity … the article also name checks our neighborhood:

Along the way the site has become a case study in how to fail well - by launching features quickly, seeing what works, and fixing things on the fly. “When we roll out a new feature, we know we’re probably not going to get it right the first time,” Rheingold says, perched in the startup’s loft office in the Potrero Hill section of San Francisco, close enough to the Anchor Steam Brewery that you can smell the hops.

Speaking of Ted … check out his blog post from 2 months back about the ‘T’:
3rd Street Light Rail Spotted in Action!

• A startup’s best friend? Failure [ Business 2.0 ]