The website for Potrero Hill’s newest residential development, The Potrero, has launched, and includes a neighborhood film featuring residents and business owners lauding Potrero Hill for it’s great weather, views, and amenities.
Featured residents in the film include Avery McGinn (Klein’s) and Roger Hillyard (Farley’s).
Check it out:
Potrero Hill Neighborhood Film
Dogster was recently highlighted in a Business 2.0 article for it’s Agility and Creativity … the article also name checks our neighborhood:
Along the way the site has become a case study in how to fail well - by launching features quickly, seeing what works, and fixing things on the fly. “When we roll out a new feature, we know we’re probably not going to get it right the first time,” Rheingold says, perched in the startup’s loft office in the Potrero Hill section of San Francisco, close enough to the Anchor Steam Brewery that you can smell the hops.
Speaking of Ted … check out his blog post from 2 months back about the ‘T’:
3rd Street Light Rail Spotted in Action!
• A startup’s best friend? Failure [ Business 2.0 ]
The Trust for Public Land plans to begin renovation of the Potrero Hill Park (located near the tennis courts at 22nd & Arkansas) this March or April.
The renovation will include demolition of the old playground, removal of the asphalt path, and some of the trees and plants in the playground. Then the new playground will begin to take shape. By the end of the summer, the playground will be finished and ready for the neighborhood.
Improvements will include:
• Tot play area
• Play area for 5-12 year olds
• Swings
• Central Gathering Area
• Picnic Tables & BBQs
• Lawn
• Colorful, low planting
Once the park is built, TPL will host a celebration event with community involvement & entertainment.
For more information about the park or to volunteer contact Jennifer Worth at (415) 495-5660 x386 or jennifer.worth [at] tpl [dot] org.
The Examiner reports that the Potrero Hill Whole Foods is scheduled to open this summer, and will have 100 dedicated parking places.
One neighborhood business which will surely be affected is the Good Life Grocery on 20th St, which has been on the Hill since 1974.
Several customers, particularly those online, have lamented that the new arrival may worsen business substantially. But Good Life President Lester Zeidman said he still sees opportunity, though he expects sales to dip initially after Whole Foods opens this summer. He recently upgraded his store’s refrigeration, widened the aisles and began bringing in new products.
“We believe right now that people are shopping at multiple locations. We’re not their single source,” Zeidman said. “We believe that will continue. I’m sure they’ll succeed, but I think we’ll succeed as well. We’re a neighborhood serving business, and we’re employee owned.”
• Potrero Hill gets Whole Foods [ The Examiner ]
“We do not have a housing crisis in San Francisco. We have an affordable housing crisis.”
- Sophie Maxwell, Dec 12
The SF Guardian ran an editorial and an article about the resolution on development in the eastern neighborhoods put forth by Sophie Maxwell:
Sophie Maxwell has introduced a resolution that would make it official city policy that all new housing built in the eastern neighborhoods — ground zero for new development in the next decade — meet the goals of the San Francisco General Plan. That would mean that city planners could only approve new housing if 64 percent of the units were sold for prices that working San Franciscans can afford.
Her legislation isn’t perfect — for one thing, it’s just a policy resolution, which means that Mayor Gavin Newsom and the City Planning Commission can ignore it. But it’s a powerful statement about the extent of the city’s housing crisis, the utter failure of the mayor’s housing policy, and the complete inadequacy of virtually every new private housing development proposal now on the table.
Supervisor Chris Daly has criticized the resolution, blasting it as unnecessary during a Dec 12 meeting.
Daly said he supports the basic goals of the resolution — and even said at the meeting that he will ultimately vote for it — but he told the Guardian he would rather find creative ways to work with developers on increasing the amount of affordable housing than draw bright lines that might block market-rate housing.
“I’m not sure it’s the right resolution at the right time,” Daly told us.
• The Next Big Fight [SF Guardian]
• Pass Maxwell’s Bill [SF Guardian]
• Plan Potrero Hill SF
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